Norfolk, VA – September 2007 - CI Travel – American Express has recently appointed Heather Petersen to the role of Marketing Manager for the Leisure Division. This newly created position was developed to help support the growth of the Leisure division and to expand the marketing reach of the 35 year-old travel agency.
Heather brings consumer-based advertising experience to the position building off her most recent position as Marketing and Special Projects Coordinator for a non-profit, private college. While there, she was responsible for the management of marketing staff, the overall correspondence between all media, and the planning of all special events, most notably, the center’s first commencement exercises.
For her position at CI Travel, Heather will be responsible for the day-to-day operations of the marketing and promotions department. Other responsibilities will include placing all media, originating and sending out news releases and planning promotional and company-wide events.
Heather holds a Bachelor of Science degree in Communications and a minor in Marketing from Old Dominion University in Norfolk, VA. This is also a welcoming home of sorts for Heather, as she worked with CI Travel as a marketing and public relations intern during her last semester of undergraduate study at ODU.
CI Travel is an employee-owned $170 million travel service company with over thirty-five years of experience providing high quality travel service to government agencies, corporations, and leisure travelers. CI Travel is by far the area’s number one agency for tours, cruises, and custom travel packaging and has been recognized by both Travel Weekly and Business Travel News as one of the top travel companies in the country. The company has 212 employee/owners at 32 branch offices in 10 states and the District of Columbia.
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